An investigation of broadband technology adoption in Kenya: the Case of the Banking Sector in Kenya

Abstract

This project investigates the determinants, views and impacts of Broadband Technology adoption by examining the perceptions of decision makers in the banking sector in Kenya. The research uses theoretical frameworks that have been drawn from the literature especially on the diffusion of innovations and technology adoption models. In terms of the research framework, the research investigates the determinants of broadband adoption with respect to perceived drivers of the decision to adopt the technology, how the technology is conceptualized as well as an investigation of the impacts realized from its adoption. The project finds that, for the banking sector in Kenya, the perceived determinants of Broadband adoption decision revolve around the drivers of Usefulness of the technology in accomplishing communications tasks, ease of use, compatibility with work practices as well as financial resources as being critical drivers. The conceptualization of Broadband Technology was of the tool view whilst the predominant impact was considered to be the technology's effectiveness in improving Internet communications. A number of barriers were also identified from the survey. The thesis provides a model for understanding broadband technology adoption at an organizational level. Additionally, the study makes a contribution to information systems research into technology adoption amongst banks.