A Survey Of Green Supply Chain Management Practices In The Petroleum Marketing Firms In Kenya

Abstract

This research surveyed current green supply chain management practices adopted by the petroleum marketing firms in Kenya and establish green supply chain management extent. To survey current green activities in the petroleum marketing firms in Kenya, 29 firms were surveyed to provide in-depth interview on green procurement, green manufacturing, green distribution, waste management and reverse logistics. To establish current green supply chain management, a questionnaire to investigate GSCM practices, measure GSCM performance, and explore GSCM pressure/driver within Kenyan petroleum marketing firms was used to obtain survey results. Further, suggestions on how to develop and adopt GSCM in the petroleum industry are presented. The current study revealed that internal environmental management, investment recovery and green distribution emerged the major GSCM practices being considered currently and being adopted to some degree by the petroleum marketing firms in Kenya, This result indicated that the adoption of GSCM practices had a positive relationship with the environmental performance of the petroleum marketing firms. Further, the current research showed that the pressure on petroleum marketing enterprises to adopt green supply chain management practices mostly come from the government environmental policy of environmental regulatory factors, regional environmental regulations and green movement activism pressures. It was found that mostly GSCM adoption by petroleum marketing firms is for problem solving and compliance to ERC and NEMA regulatory requirements. To be efficient and effective in GSCM, collaboration among important stakeholders in the petroleum marketing firms supply chain must be strongly concerned. This study recommends the creation of awareness of the role of GSCM practices for the benefit of all the stakeholders and for sustainable economic and environment development. The research strongly supported the view that to green the environment requires collective responsibility and cross-functional cooperation for environmental improvements by the petroleum marketing firms, society, the government and Non governmental organizations.