Relationship between strategic change and the organizational performance of shipping firms in Kenya

Abstract

The ensuing relationship between organizational performance and strategic change was the study objective.38 registered shipping companies in Kenya formed the population of the study. A cross sectional survey research design was adopted. The population for this study was all the Shipping companies in Kenya. Which were 38 registered shipping companies in Kenya. The respondents were the managers in charge of strategy issues in the respective shipping companies. A questionnaire was used to collect data which was thereafter analyzed using SPSS. Descriptive Statistics, correlation and regression analysis was used. Before that, normality tests for the data was carried out using Shapiro-Wilk test, Detrended Q-Q plot and Box plots and the data was found to be normal. This warranted the use of parametric tests such as correlation and regression analysis. Correlation for the study variables was found to be positive and significant. The independent variables fitted in the regression equation were all positive. The study concluded that the strategic changes in the Shipping firms were planned change, developmental change, incremental change and transformational change and that there is a relationship between firm performance and strategic change. The study recommends stakeholders in the shipping industry to use the findings thereof in this study for policy making. The government, local community organizations, and customers (clients), employees, media, competitors, suppliers and consumer advocates are also recommended to use the findings of this study in various areas of decision making.