University of Nairobi Institutional Repository: Recent submissions
Now showing items 32141-32160 of 116514
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Impact of Digital Marketing on Sales Growth of Small and Medium Enterprises in Nairobi, Kenya
(University of Nairobi, 2017)Marketing has been a challenge for small and medium enterprises (SMEs) around the world due to its cost. Traditional marketing which involves television, radio and billboards come at a cost way high for these SMEs and ... -
The Role of Savings and Credit Co-operative Societies (Saccos) on Women Empowerment in Kenya: a Case Study of United Women Sacco
(University of Nairobi, 2017)Access and control over economic and financial resources is necessary for realizing gender equality and women empowerment for the long-term sustainability of economic growth as well as development. This study was set out ... -
Forest Conservation Strategies to Mitigate the Impact of Climate Change on Human Security in East Africa: a Case Study of Mount Kenya Forest
(University of Nairobi, 2017)Forests, when sustainably managed, can have a central role in climate change mitigation and adaptation. Climate change continues to pose a challenge to nations and the world at large, with the resultant increase in drought, ... -
The Relationship between Domestic Public Debt and Economic Growth in Kenya
(University of Nairobi, 2017)The effect of Public Debt on Economic Growth is a debatable issue between scholars since the onset of the debt crisis in 1980’s. In international markets, one of the main macroeconomic indicators is public debt. It is one ... -
Stakeholders perception on the impact of multinationals corporations corporate social responsibilty in Kajiado county
(University of Nairobi, 2017)The study determined stakeholders‟ perception on the impacts of Multinationals Corporations Corporate Social Responsibility in Kajiado County. The study has established how MNC CSR has benefited their beneficiary and its ... -
Relationship Between Board Diversity and Financial Performance of Insurance Firms in Kenya
(University of Nairobi, 2017)Board diversity is desirable in a firm because of its associated benefits it provides to the organizations. One of the bold steps taken by insurance companies to increase the capacity of the board to make their oversight ... -
Print Media Priming of Terrorism Issues in Kenya
(University of Nairobi, 2017)This study set out to examine how the print media in Kenya primes terrorism issues. The population of this study comprised of 1,142 newspaper articles on terrorism-related stories published in The Daily Nation and The ... -
The impact of the beat music programme on sexual behaviour among adolescents in Kikuyu Sub-county
(University of Nairobi, 2017)study sought to find out the extent that the Beat music programme impact on sexual behaviour among adolescents. More specifically, the study sought to achieve the following objectives; to find out the extent to which ... -
Use of Social Media in HIV and Aids Communication among Undergraduate Students in South-West Nigeria
(University of Nairobi, 2017)This study examined the use of social media for HIV and AIDS communication among federal university undergraduates in southwest Nigeria. More specifically, the study sought to find out the social media platforms mostly ... -
Supply Chain Design Decisions and Operational Performance of Large Manufacturing Firms in Kenya
(University of Nairobi, 2017)The study sought to examine supply chain design decisions and operational performance of large manufacturing firms in Kenya. The study was guided by three specific objectives which were to establish the extent to which ... -
Demand for reproductive health vouchers and utilization: a case study of output based approach in Kilifi Kenya
(University of Nairobi, 2017)Demand side financing initiatives are different forms of financing health services that aim to minimize financial obstacles to accessing health care and also decrease inequities by ensuring that services are made affordable ... -
Effect of Compensation Strategy on the Performance of the Office of the Auditor-general in Kenya
(University of Nairobi, 2017)This study sought to determine the effect of compensation strategy on the performance of the Office of the Auditor General. The research was anchored on two theories which are Equity theory and Expectancy theory. The ... -
The Role of Self Help Groups in Women Empowerment: a Case Study of Kiriaini Sub-location, Murang’a County
(University of Nairobi, 2017) -
Managerial Perception on Strategic Responses Adopted By Star Rated Hotels to Deal with Environmental Turbulence
(University of Nairobi, 2017)Organizations exist in an environment of interdependence. This environment provides a context through which various decisions are weighed in relevance to prevailing competition, changing consumer demands and advancements ... -
Factors influencing implementation of dental hygiene awareness projects in Public Primary Schools in Embu county, Kenya
(University of Nairobi, 2017)Dental caries is the most common chronic disease of children aged 5 to 17 years - five times more common than asthma. The main purpose of this study was to investigate factors influencing implementation of dental hygiene ... -
Assessment of the Factors Affecting Farmers’ Involvement in Environmental Conservation in Gatundu North Sub-county, Kiambu County
(University of Nairobi, 2017)Farming, being an agricultural activity that utilizes water, soil, and air, can expose the environment to destruction. Farmers can therefore embrace practices that effectively conserve the environment. This study was ... -
Adoption of Branding Practices by Selected Political Parties in Kenya
(University of Nairobi, 2017)Branding is growing globally as a priority for every provider of a service, product or an idea. Political branding which is a core facet of Political Marketing has become part of the political culture for most democracies. ... -
Total Quality Management and Performance of Small and Medium Construction Companies in Nairobi City County
(University of Nairobi, 2017)This study was done to find out the Total Quality Management practices which have been adopted by small and medium enterprises that are carrying construction business within Nairobi City County. The study also looked at ... -
Strategic Planning and Organizational Performance of Equity Bank
(University of Nairobi, 2017)Strategic planning is an important aspect in any organization. Most organizations understand the need to clearly define their vision, mission, objectives, targets for improvement, objectives, and the course of action ... -
Strategies Adopted by Tour Firms in Kenya to Deal With Challenges Faced in the Tourism Industry
(University of Nairobi, 2017)Successful strategies are restrained up of act goals, point of view the low-cost environment, resource considered opinion, and skilled implementation. The apparent environment of the shop includes: wholesale, civic, ...
