dc.description.abstract | The main purpose of this study was to establish factors influencing saving behaviour among
coffee farmers in coffee cooperative societies in Kenya; a case of Manyatta Sub-county, Embu
County. The study was guided by the following objectives; To determine how farmers income
level influence saving behaviour among coffee farmers in coffee cooperative societies in
Manyatta Sub-county; To establish how governance in coffee societies influence saving
behaviour among coffee farmers in coffee cooperative societies in Manyatta Sub-county; To
examine how farmers financial education influence saving behaviour among coffee farmers in
coffee cooperative societies in Manyatta Sub-county and to establish how individual future
expectations influence saving behaviour among coffee farmers in coffee cooperative societies in
Manyatta Sub-county. The study embraced descriptive survey designed and target a population
of 12,340 registered farmers in three coffee cooperatives and 44 employees. Based on the
population size under consideration; 6,045 registered members(farmers) in Gakundu FCS the
corresponding sample size are at least 357, New Kapingazi (1150) at 278 and Kibugu FCS ltd
(5145) at 357, with a 95% confidence level and 5% percent margin of error. The study captured
the entire population of employees which was 44. Therefore, the study interviewed a total
sample size of 1036 respondents. Stratified random sampling was used in this study to identify
the participants as it gives everyone in the population an equal chance to be selected as part of
the sample that was ultimately used. Data was collected using structured questionnaires and
interview schedules and generated both qualitative and quantitative data. Quantitative data was
coded and entered into Statistical Packages for Social Scientists (SPSS Version 21.0) and
analysed using descriptive statistics. The study found out that individual future expectation
influenced savings behaviour among coffee farmers in coffee cooperatives societies most with
723(100%), followed by governance in coffee cooperatives 715(99%), then farmers financial
education 707(98%) and lastly farmers income levels 679 (93%). The study concludes that most
of the respondents saved one way or the other be it formal or informal. Their trust in financial
institutions played a major role too in where they saved. Many of the respondents believed that
their individual expectation, income level and financial literacy levels played a critical role
towards their savings behaviour. The study recommends that there is a still need for coffee
cooperatives continue providing financial literacy programs which can encourage the
respondents to save. | en_US |