Factors Influencing Space Occupation in Kenyan Shopping Malls: a Case of Embakasi Sub- County, Nairobi County

Abstract

The purpose of this study is to determine the factors influencing space occupation in Kenyan Malls: A case of Embakasi Sub-County, Nairobi County. The objectives of the study is To examine whether amount of rent affects space occupation ,assess how occupation incentives influences on space occupation, establish the impact of characteristics of location on space occupation, determine the effect of anchor tenants on space occupation in Embakasi Sub County Malls, Nairobi County. This study will employ the descriptive survey design which allows the researcher to gather information, summarize, present and interpret data. Total target Population will involve 567 respondents: 21 Mall managers, 270 Retail Owners, 14 Kenya Investment Representatives and 262 mall customers. A sample size of 82 respondents will be used in the study using stratified and simple random sampling techniques. Data will be collected using questionnaires, interview guides and observation schedules. The researcher will then employ quantitative methods of analysis in the analysis of data collected from the questionnaires. Data will be analyzed using International Business Model (IBM) Statistical Package for Social Sciences version 21. The results of the study will benefit stakeholders such as Non-Governmental organizations, future investors involved in retail real estate, project managers and various policy makers.