Browsing School of Business by Author "349a1732-431a-4251-a5a5-a8b8895657d6"
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Effects Of Marketing Practices On The Performance Of Phoenix Of East Africa Assurance Company Ltd
Rakula, Ephraim Onyango (University of Nairobi, 2016-11)The market share value is the sure way to know the efficiency, strength, performance and competitive position of the firm and all these depend on the of an insurance company‟s marketing and investment strategy. This research ...