An analysis of the effects of marketing on the growth trends of project management in the construction industry in Kenya

Abstract

Procurement systems in Kenya as indeed elsewhere in the world keep changing depending on the particular situations. Project management is one of the latest procurement systems. This study set to analyse the growth trends of the Construction Project Management profession in Kenya. The study was hinged on the hypothesis that marketing has not played its right role in enhancing growth trends as would be expected. The study has looked at other procurement systems in the industry that led to the evolution of project management as a procurement system in the construction industry. The terms profession, professionalism and the interrelationships between marketing theories and marketing environments are looked. The purpose of which was to establish whether the Construction Project Manager was qualified to be listed among the professionals. Marketing as a concept, its contribution in bringing together buyers and sellers is explored with special emphasis put on marketing of professional services. A total of 49 professionals and 22 other stakeholders were interviewed. Survey design was the research methodology adopted and information was obtained through questionnaires