dc.contributor.author | Odhingo, Joseph W. Nandi | |
dc.date.accessioned | 2013-03-19T05:39:42Z | |
dc.date.issued | 2008 | |
dc.identifier.citation | Master of Arts in Construction Management | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14537 | |
dc.description.abstract | Procurement systems in Kenya as indeed elsewhere in the world keep changing
depending on the particular situations. Project management is one of the latest
procurement systems.
This study set to analyse the growth trends of the Construction Project
Management profession in Kenya. The study was hinged on the hypothesis that
marketing has not played its right role in enhancing growth trends as would be
expected.
The study has looked at other procurement systems in the industry that led to the
evolution of project management as a procurement system in the construction
industry.
The terms profession, professionalism and the interrelationships between
marketing theories and marketing environments are looked. The purpose of
which was to establish whether the Construction Project Manager was qualified
to be listed among the professionals.
Marketing as a concept, its contribution in bringing together buyers and sellers is
explored with special emphasis put on marketing of professional services.
A total of 49 professionals and 22 other stakeholders were interviewed.
Survey design was the research methodology adopted and information was
obtained through questionnaires | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.title | An analysis of the effects of marketing on the growth trends of project management in the construction industry in Kenya | en |
dc.type | Thesis | en |
local.publisher | School of the Built Environment, Department of Real Estate and Construction Management | en |