Blockchain technology as an innovation strategy for competitive advantage by Kenya Redcross society

Abstract

This study aims at establishing how blockchain technology as an innovation strategy provides a competitive advantage for Kenyaredcross Society. This research employed a descriptive case study research whereby an interview guide was used to collect primary data. Data from the interview guide was analyzed down by using content analysis. The response rate was 66% with four out of the six responses on the questions issued. The research covered three main departments from KRCS namely ICHA, Disaster Operations, and ICT. The major limitation of the study was due to the Covid_19 Pandemic face to face interviews were not possible due to social distancing and busy schedules by the respondents. The study found out that the pros of using Blockchain technology exceeded the cons and thus recommended the use of the technology but with enough planning and strategizing before embarking on it because it was very expensive and required a lot of funding and resources to be sustainable. The study noted that Blockchain brought transparency and trust to the donors.