The Relationship Between Advertising and Expenditure and Sales Volume for Selected Kenyan Products

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Date
1989
Author
Odour, P A
Type
Thesis
Language
en
Metadata
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Abstract
This study sort to determine whether there was relationship between advertising expenditure and sales volume . This study further sought the advertising executives perceptions towards the said relationship......
URI
http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/40138
Citation
Master Of Business And Administration University Of Nairobi, 1989
Publisher
University of Nairobi,
 
Faculty of Commerce,
 
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