The Relationship Between Advertising and Expenditure and Sales Volume for Selected Kenyan Products
| dc.contributor.author | Odour, P A | |
| dc.date.accessioned | 2013-06-26T06:54:17Z | |
| dc.date.available | 2013-06-26T06:54:17Z | |
| dc.date.issued | 1989 | |
| dc.identifier.citation | Master Of Business And Administration University Of Nairobi, 1989 | en |
| dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/40138 | |
| dc.description.abstract | This study sort to determine whether there was relationship between advertising expenditure and sales volume . This study further sought the advertising executives perceptions towards the said relationship...... | en |
| dc.language.iso | en | en |
| dc.publisher | University of Nairobi, | en |
| dc.title | The Relationship Between Advertising and Expenditure and Sales Volume for Selected Kenyan Products | en |
| dc.type | Thesis | en |
| local.publisher | Faculty of Commerce, | en |
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