An assessment of the frequency of listenership of radio broadcast messages by primary school pupils and teachers in Municipality South Division Of Nyeri Central District

Abstract

The study assessed frequency of listenership of radio broadcasts messages by primary school pupils and teachers in Municipality South Division of Nyeri Central District. The study was guided by the following objectives: to measure radio listenership by pupils and teachers in Municipality South Division of Nyeri Central Division; to establish utilisation of the content of radio messages by pupils and teachers in Municipality South of Nyeri Central Division; to establish the factors that influence audio technology of pupils and teachers. Data was collected by use of focus group discussions, interview schedule and questionnaires. Descriptive statistics was used for data analysis. The results have been presented using frequency tables and pie charts. The findings of this study are hoped to advance knowledge on radio listenership. It will also help other researchers who may be interested in using the findings of this study as a basis of their studies.