Factors influencing performance of events management firms in Nairobi, Kenya

Abstract

The recent growth of festivals and events as an industry around the world means that the management of events can no longer be ad hoc. Events and festivals have a large impact on their communities and, in some cases, the whole country. The general objective of the study was to determine the factors influencing the performance of events management firms in Nairobi, kenya. The scope of this study was event planners in Nairobi area. The study used the population based in Nairobi that handle event planning and management. The research design used in this study was a descriptive survey that sought to determine the factors influencing the performance of events management firms in nairobi, kenya. For this study, the target population was event planners in Nairobi area. Simple random sampling was used to select the sample size of the study. For the purpose of this study, 31 respondents were considered to be a representative of the total population. Primary data was collected for the study using self-administered questionnaire. The questionnaire contained both open and closed ended questions for it to be effective for the study. The study used quantitative method of data analysis. Descriptive statistics such as the simple frequency distributions was used. Statistical Package for Social Science (SPSS) Student Version 17.0 which is a unified and comprehensive package was used to analyze the collected data thoroughly and conveniently for the likert scale questions. The response rate was 90% (n=31).The study found out that supply chain networks, management skills in supply chain and access to credit facility influence the performance of the event management industry. The study recommends that organizations that have not embraced an effective SCEM to ensure that measures and initiatives are put in place to ensure well-coordinated operations in its supply chain. The study calls for organizations that have already put SCEM in place to ensure that the employees have access to a continuous training programs to build their knowledge on business development and be exposed to the current trends in supply chain that keep changing day in day out. Lastly, the study calls for the organizations to build business networks that will see them access credit facilities not only in commercial banks but also in micro finance institutions.