Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Odera, Odhiambo"

Now showing items 1-10 of 10

    • Analysis of retail marketing strategies on Organizational competitiveness 

      Obaga, Isaack Mayienda; Ogutu, Martin; Omido, Karim; Garashi, Hamadi Musa; Odera, Odhiambo (School of Business, University of Nairobi, 2013-01)
      The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in ...

    • Comparative study on brand loyalty in global softdrink consumer markets of Kenya and India 

      Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (2013)
      This study sought to establish and compare the loyalty characteristics among the soft drinks consumers in Kenya and India. Kenya is a leading economic hub in Eastern Africa while India remains a powerful economic player ...

    • Effect of airport expansion on business opportunities in Kisumu 

      Oduol, Stephen Okoth; Aila, Fredrick O.; Okelo, Simeon; Odera, Odhiambo; Ogutu, Martin; Abiud, Ochieng Awiti (School of Business, University of Nairobi, 2013)
      The objective of this study is to analyze the effect of airport expansion on business opportunities. The study location was in Kisumu, Kenya and the population was 11,132 businesses comprising of wholesalers, retailers, ...

    • Effect of the Youth Enterprise Development Fund on Youth Enterprises in Kenya 

      Ogutu, Martin; Odera, Odhiambo; Oduol, Stephen Okoth; Awiti, Abiud Ochieng; Onyango, Maria; Okelo, Simeon (School of Business, University of Nairobi, 2011)
      This study sought to determine the effect of the Youth Enterprise Development Fund (YEDF) on youth enterprises. The study location was in Siaya County, Kenya and stratified random sampling was used to select 28 financiers ...

    • Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and India 

      Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013-03)
      This study sought to investigate and compare both the African and Asian soft drink markets. Whereas Kenya is a leading economic hub in Eastern Africa, India remains a powerful economic player in Asia with its large population ...

    • Factors Affecting Performance of Trade Unions in Kenya 

      Ayugi, Mary Evelyn; Odera, Odhiambo; Ondiek, Gerald Ochieng; Abeka, Evans; Obange, Nelson; Anyango, Christine (School of Business, 2013)
      Trade unions have been used to settle disputes between members and management, the implementation of changes and securing adequate representation of members in government, public and private sector. The objective of this ...

    • Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India 

      Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013)
      The main purpose of the study was to establish the key factors that influence brand loyalty among soft drink consumers in the Kenyan and Indian markets. The study was carried out between January 2012 and October 2012. The ...

    • The future of organizations 

      Aila, Fredrick O.; Nyangara, Charles A.; Ojera, Patrick B.; Owaga, Eddy E.; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013-04)
      Dominant forces of the last century, developments in science and technology, the presence of ideological rigidities and the complexity of organizational environment will continually shape the future. Developments in human ...

    • Uptake of community health strategy on service delivery and utilization in Kenya 

      Buong, Jack Amayo B; Gwoswar, Clementine A; Kaseje, Dan O; Mumbo, Hazel M; Odera, Odhiambo; Ayugi, Mary E (University of Nairobi, 2013-08)
      Great Lakes University of Kisumu developed and tested a Comprehensive Primary Health Care (CPHC) model to facilitate the uptake of essential health services towards Millennium Development Goals (MDGs). The model focused ...

    • Uptake of task shifting as a community strategy in Kenya 

      Mumbo, Hazel Miseda; Ochieng’, Beverly M; Kaseje, Dan O; Aila, Fredrick O; Odera, Odhiambo; Ayugi, Mary E (University of Nairobi, 2013-05)
      The objective of the study was to evaluate the uptake of task shifting as a community strategy in Kenya. This study adopted qualitative data collection methods in three different contexts; peri-urban, rural and arid Kenya. ...