Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Ogutu, Martin"
Now showing items 1-20 of 32
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Analysis of retail marketing strategies on Organizational competitiveness
Obaga, Isaack Mayienda; Ogutu, Martin; Omido, Karim; Garashi, Hamadi Musa; Odera, Odhiambo (School of Business, University of Nairobi, 2013-01)The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in ... -
Comparative study on brand loyalty in global softdrink consumer markets of Kenya and India
Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (2013)This study sought to establish and compare the loyalty characteristics among the soft drinks consumers in Kenya and India. Kenya is a leading economic hub in Eastern Africa while India remains a powerful economic player ... -
Competitive Strategies Adopted by Multinational Banks in Kenya
Ogutu, Martin; Nyatichi, Veronica (School of Business, 2012)Strategy is a course of action to achieve an objective. Competitive strategy is a business strategy that is concerned with how a company can gain competitive advantage through an approach to competing. In spite of the ... -
A Critique of Markov Analysis in Forecasting Market shares
Ogutu, Martin (School of Business, 1997) -
Diversity in the top management teams and effects on corporate performance
Ogutu, Martin; Muchemi, Anne Wambui; Awino, Zachary Bolo (Department of Business Administration, 2011-03-10)The globalization process has dramatically changed the business landscape and the society in which we live. This has affected all the business organizations. As the environment becomes more complex, firms seeking to gain ... -
Effect of airport expansion on business opportunities in Kisumu
Oduol, Stephen Okoth; Aila, Fredrick O.; Okelo, Simeon; Odera, Odhiambo; Ogutu, Martin; Abiud, Ochieng Awiti (School of Business, University of Nairobi, 2013)The objective of this study is to analyze the effect of airport expansion on business opportunities. The study location was in Kisumu, Kenya and the population was 11,132 businesses comprising of wholesalers, retailers, ... -
The Effect of Export Marketing Strategy on the Relationship between Firm Competencies and Export Performance of Small and Medium Manufacturing Exporters in Uganda
Bategeka, Levi Kabagambe; Munyoki, Justus M; Ogutu, Martin (School of Business, 2012)Both the size and rapid growth of globalization have focused the attention of international business researchers on the factors associated with firms’ export performance. However, knowledge of this increasingly important ... -
The Effect of Human Resource Management Practices on Employee Outcomes: A Study of Firms Listed on the Nairobi Securities Exchange
Ogutu, Martin; K’Obonyo, Peter; Sagwa, Evans V (2015)Most empirical research on the link between Human Resource Management Practices (HRMP) and employee outcomes has concentrated on the private sector, yet understanding this relationship in publicly listed firms, in the ... -
Effect of the Youth Enterprise Development Fund on Youth Enterprises in Kenya
Ogutu, Martin; Odera, Odhiambo; Oduol, Stephen Okoth; Awiti, Abiud Ochieng; Onyango, Maria; Okelo, Simeon (School of Business, University of Nairobi, 2011)This study sought to determine the effect of the Youth Enterprise Development Fund (YEDF) on youth enterprises. The study location was in Siaya County, Kenya and stratified random sampling was used to select 28 financiers ... -
The Effects of the External Environment on Internal Management Strategies within Micro, Small and Medium Enterprises; Kenyan Case
Njanja, W L; Ogutu, Martin; Pellisier, Rene’ (Department of Business Administration, 2012-02)The Kenya is a developing country where 85% of employment is generated by MSMEs .The country has been experiencing the upsurge of too many challenges all at once. These includes an experimental ‘coalition government’, ... -
Employee stress and performance of companies listed in the Nairobi Securities Exchange
Musyoka, Mary; Ogutu, Martin; Awino, Zachary Bolo (DBA Africa Management ReviewSchool of Business, Department of Business administration, University of Nairobi, 2012)Stress is a universal phenomenon that manifests itself among workers as a result of pressures originating from the workplace and outside the workplace. Academicians and Human Resources practitioners are concerned about ... -
Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and India
Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013-03)This study sought to investigate and compare both the African and Asian soft drink markets. Whereas Kenya is a leading economic hub in Eastern Africa, India remains a powerful economic player in Asia with its large population ... -
Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and India Citation:
Ogutu, Martin (School of Business, 2013)This study sought to investigate and compare both the African and Asian soft drink markets. Whereas Kenya is a leading economic hub in Eastern Africa, India remains a powerful economic player in Asia with its large population ... -
The extent to which public universities in Kenya experience managerial and environmental challenges
Mathooko, Francis M; Ogutu, Martin (University of Nairobi, 2014)The environment in which organisations operate is continuously changing, thereby posing challenges to the organisations, and higher education institutions are no exception. This study was undertaken to understand ... -
Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India
Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013)The main purpose of the study was to establish the key factors that influence brand loyalty among soft drink consumers in the Kenyan and Indian markets. The study was carried out between January 2012 and October 2012. The ... -
Firm competencies and export performance: A study of small and medium manufacturing exporters in Uganda
Munyoki, Justus M; Ogutu, Martin; Kabagambe, Levi Bategeka (Department of Business Administration, 2012)In the exporting context, the notion of firm competencies entails processes by which organizational resources are developed, combined and transformed into value offerings for the export market. Despite the growing amount ... -
The future of organizations
Aila, Fredrick O.; Nyangara, Charles A.; Ojera, Patrick B.; Owaga, Eddy E.; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013-04)Dominant forces of the last century, developments in science and technology, the presence of ideological rigidities and the complexity of organizational environment will continually shape the future. Developments in human ... -
Human Capital and Performance of Commercial Banks and Insurance Firms in Kenya
Munjuri, Mercy G; ’Obonyo, Peter K; Ogutu, Martin (University of Nairobi, 2015-03-20)The purpose of the study was to establish the influence of human capital on the performance of insurance firms and commercial banks in Kenya. The study adopted a descriptive crosssectional survey design and a census ... -
Impact of Gender on Perception of Managerial Leadership.
Ogutu, Martin (2013-05-25) -
Implications of firm ownership identity and managerial discretion on financial performance: empiricale evidence from Nairobi Stock Exchange
K'Obonyo, Peter; Ongore, Vincent O.; Ogutu, Martin (2011)Research on the implications of ownership identity and managerial discretion on firm performance has been yielded mixed results. Further, there is scanty literature, if any, on studies combining these variables in a single ...