| dc.description.abstract | Today’s business world is characterized by stiff competition and the inevitable dynamic
changes in technology, organizations and institutions are continuously striving to sustain
themselves in the market. In such situations and circumstances, there arises the need
to craft better methods of sustenance. In the modern economy, adopting new
competitive methods has been an increasingly popular because organizations cannot
always cope with increasingly complex environment such as globalization from internal
resources and competence alone. There is need to obtain raw materials, resources and
competencies or access markets. In the long run, there is the need of economic
integration aimed at exploiting resources and new opportunities. In many occasions,
synergies will survive in the market due to the fact that there is control of prices, cost,
wider markets, potential development of substitute and compliment products as well as
prevention of entry in the market by other smaller firms, creating a monopolistic market
structure. There is also creation of a superior value to customers in terms of quality and
unique benefits in products leading to retention of customers. This research paper
examines how sustaining a competitive advantage can be effected and the possible
impacts it will have in a country’s’ economy, especially in the third world countries which
mostly have small and middle sized industries. It is a recommendable approach to
assist the economy of a country to uncover business merging more explicitly. | en |
